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Business Plan
[Company Name]
Mission Statement
A clear statement of your company’s long-term
mission. Try to use words that will help direct the growth of your
company, but be as concise as possible.
The Team
List Directors and key Management by name
Include previous accomplishments to show these are
people with a record of success
Summarize number of years of experience in this
field
Market Summary
Market: past, present, & future:
Review those changes in market share, leadership,
players, market shifts, costs, pricing, or competition that provide
the opportunity for your company’s success.
Opportunities
Problems and opportunities:
State consumer problems, and define nature of product/service
opportunities created by those problems.
Business Concept
Summarize key technology, concept or strategy
on which your business is based
Competition
Summarize competition
Outline your company’s competitive advantage
Goals & Objectives
Five-year goals
State specific measurable objectives
State market share objectives
State revenue/profitability objectives
High-level financial plan that defines financial
model, pricing assumptions, and reviews
yearly expected sales
and profits for the next three years.
Resource Requirements
Technology requirements
Personnel requirements
Resource requirements
Financial, distribution, promotion, etc.
External requirements
Products/services/technology required to be purchased
outside company
Risks & Rewards
Risks
Summarize risks of proposed project
Addressing risk
Summarize how risks will be addressed
Rewards
Estimate expected pay-off, particularly if seeking
funding
Key Issues
Near term
Isolate key decisions and issues that need immediate
or near-term resolution
Long term
Isolate issues needing long-term resolution
State consequences of decision postponement
If you are seeking funding, state specifics
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